Case Studies

The fleet and commercial division of a large multiline auto dealer asked Koda Design to help them with the rollout of a new pricing program targeting members of several private companies and government entities. While the core copy and vehicle lines offered in the program would differ only slightly, the desire was to create a unique look to each website that would complement the various organizations and make them identifiable to the organization members. Koda Design wrote the copy, and in addition to web design provided photographic services as needed. Additional help was provided with establishing the various sites with the dealer's own internet provider.


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Utilizing Koda Design's ability to get sites up and running in a short amount of time, once a new organization is identified to participate in the pricing program a new website is quickly created as a sales tool to keep marketing momentum going. A single website page, with an easily remembered URL and button-type links to each website, was also designed to help with word of mouth referrals. Total cost of the project to date is $3,000.


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A service truck manufacturer and refurbisher wanted a site to use as a sales tool to prospective and current customers. An important part of the design was to incorporate photo links of the various refurbish classes that tied to larger before and after photos. Photo images were supplied to Koda Design by the client and color corrected to match. From these the various photo link buttons and before and after pages were created. The company color scheme and overall graphic identity was used throughout the website design to tie in with the client's existing business cards and specialty advertising. Koda Design edited supplied copy and also assisted with establishing the company's own URL and internet service provider, maintaining internet identity in the hands of the client. 


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© 2008 Koda Design and The November Group Corporation